It’s Now or Never.”
– Elvis Presley
“It’s Now or Never” … Aaron Schroeder and Wally Gold wrote the lyrics for the Elvis Presley hit which was adapted from an old Italian standard “O Sole Mio”. Elvis had this as a number one record back in 1960.
It’s now or never,
Come hold me tight
Kiss me my darling,
Be mine tonight
Tomorrow will be too late,
It’s now or never
My love won’t wait.
Tomorrow will be too late, it’s now or never, my love won’t wait. Maybe you are thinking I have lost my mind and perhaps I have. But when you think of your business are you thinking with the same sense of urgency as two star-crossed lovers saying we should embrace tonight since tomorrow may be too late?
Think about the business you are in and your potential customer. Every customer … every “lead” for a potential customer is a person. “Leads” are people.
No matter how you develop your potential customer (direct marketing, walk ins or call-ins, etc.) each and every lead … each and every potential customer is a person.
This really hit me in a way that perhaps we all should remember and think about. Leads are people … maybe this not as impactful as knowing that Soylent Green is people. But just like Charlton Heston, maybe you should have a major reaction when you discover that your potential customers, you’re “LEADS” are people …
… and it’s NOW or NEVER to help them and help your business. Many times we lack the sense of urgency which not only negatively impacts our own business BUT also can negatively impact the people represented in each and every potential customer … each and every lead you get.
Things can change quickly no matter what business you are in. People have choices. They can go to some other business that offers similar or the same products or services. The moment the customer … that lead that has an interest in you and your product and service is the moment of opportunity for both them and you and your company.
In my business, Long Term Care Insurance, people’s health can change at a moment’s notice or less. They respond to direct mail, they go to the internet and maybe we call and respond to their request or maybe we delay. Maybe we lack that urgency in dealing with each and every lead.
Yes, sometimes the consumer attempts to delay us. We either give-up or continue to make every effort to provide them with information and the advantages of the product or service we are marketing. Too many people in business give up way to quickly on the cunsumer. They give-up on that lead … they are giving up on people.
We fail not only ourselves but our prospects when we lack this sense of urgency with each and every PERSON because LEADS ARE PEOPLE!
These people do deserve our help. If we are going to help our customers and provide them with the products and services they desire, then we need to respond to them right away with a sense of urgency otherwise someone else will. You see, it’s now or never. You either commit or quit.